Work I have done

St. Croix Hospice

Webmaster

2025 ~ Present

• Build and optimize web experiences through developing, maintaining and enhancing our web presence to ensure an engaging and seamless user experience.
• In collaboration with Marketing & Communications colleagues, identify content strategy needs, updates and opportunities for website enhancements using data and analytics to draw traffic and build new digital experiences.
• Implement non-engineering website updates, including content, design and functionality, ensuring accuracy and quality.
• Develop and manage landing pages, ensuring they align with visitor experience best practices.
• Manage performance reporting and analysis to connect web metrics to the marketing funnel, providing actionable insights and reports to elevate brand performance.
• Leverage web platforms and tools such as WordPress, Google Analytics, Jot forms and more to manage and optimize web content and performance.
• Ensure adherence to compliance and web best practices, including information architecture and analytics-driven optimization.
• Manage content creation and ensure that all website content is up-to-date, relevant and optimized for search engines.
• Administer and maintain web-based local business listings, including Google Business Profile.
• Stay up to date on the latest SEO trends and advise team members of changes that may impact the quality of website traffic, using best White Hat SEO practices.
• Conduct research on industry trends and competitor strategies to identify opportunities for improvement.
• WordPress ~ PHP ~ Gutenberg ~ CSS ~ Google Analytics ~ SEO/SEM ~ DNS ~ Content Writing