Work I have done
St. Croix Hospice
Webmaster
2025 ~ Present
- Build and optimize web experiences through developing, maintaining and enhancing our web presence to ensure an engaging and seamless user experience.
- In collaboration with Marketing & Communications colleagues, identify content strategy needs, updates and opportunities for website enhancements using data and analytics to draw traffic and build new digital experiences.
- Implement non-engineering website updates, including content, design and functionality, ensuring accuracy and quality.
- Develop and manage landing pages, ensuring they align with visitor experience best practices.
- Manage performance reporting and analysis to connect web metrics to the marketing funnel, providing actionable insights and reports to elevate brand performance.
- Leverage web platforms and tools such as WordPress, Google Analytics, Jot forms and more to manage and optimize web content and performance.
- Ensure adherence to compliance and web best practices, including information architecture and analytics-driven optimization.
- Manage content creation and ensure that all website content is up-to-date, relevant and optimized for search engines.
- Administer and maintain web-based local business listings, including Google Business Profile.
- Stay up to date on the latest SEO trends and advise team members of changes that may impact the quality of website traffic, using best White Hat SEO practices.
- Conduct research on industry trends and competitor strategies to identify opportunities for improvement.
- WordPress ~ PHP ~ Gutenberg ~ CSS ~ Google Analytics ~ SEO/SEM ~ DNS ~ Content Writing
